Aligned incentives. Transparent measurement.
A maturing pillar: affiliate and performance programs that connect our B2B and consumer audiences with the products they actually need — structured around honest incentives and shared upside.
What we're building
We're building a performance marketing practice on top of our editorial properties. The thesis is simple: when the audience trusts the publisher and the publisher genuinely vets the product, performance economics compound — for the audience, the partner, and the platform.
If you're a software or services partner whose product earns the trust of practitioners, we'd like to talk.
Status
Pillar in active development. More to share through 2026.